Case Studies
Selected work, with the thinking made visible.
A research lab about to rebuild its website, a dating app speaking to women in India, and a climate week in its first years. Here is what we found in each, what we made, and what changed.
What changed
Three engagements, and what each one left behind.
A research lab, a dating app and a climate week each needed something different. Here is what we did for each, and what it produced.
Good Business Lab: We audited all 302 pages before the redesign began. The findings, from 17 broken pages to search traffic that came almost entirely from the brand name, became the redesign brief in six weeks.
Good Business Lab: We audited all 302 pages before the redesign began. The findings, from 17 broken pages to search traffic that came almost entirely from the brand name, became the redesign brief in six weeks.
Happn India: Twelve months running Happn's Indian feed, rebuilt around three content pillars drawn from how women in India approach dating apps.
Happn India: Twelve months running Happn's Indian feed, rebuilt around three content pillars drawn from how women in India approach dating apps.
Toronto Climate Week: Eight months of volunteer work, covering presentation design, social media assets, a reporting framework, and an audit of how the initiative shows up in search and AI answers.
Toronto Climate Week: Eight months of volunteer work, covering presentation design, social media assets, a reporting framework, and an audit of how the initiative shows up in search and AI answers.
Tell us what you are working on
Tell us what you are working on
