Before anyone gets in touch, they've already looked you up.
Founders get Googled and asked about in ChatGPT. Research teams get searched for by funders who land on a page from years ago. We find out what they see, and fix what's costing you the decision.
Serving
Startups | Impact | VC | More
Social Media Marketing
Search & AI Visibility
Data-Driven
STRATEGY
Before anyone gets in touch, they've already looked you up.
Founders get Googled and asked about in ChatGPT. Research teams get searched for by funders who land on a page from years ago. We find out what they see, and fix what's costing you the decision.
Serving
Startups | Impact | VC | More
Social Media Marketing
Search & AI Visibility
Data-Driven
STRATEGY
Who We Work With
Technology
Healthcare
Startups
Venture Firms
Impact Organisations
Research Labs
Climate Initiatives
Technology
Healthcare
Startups
Venture Firms
Impact Organisations
Research Labs
Climate Initiatives
Who we are
Your next customer is a CTO comparing three tools. She starts with ChatGPT. Your next funder is a programme officer. He finds your 2021 report before this year's. Neither will tell you what they found, so we go and look. La Rouge runs the same searches, fixes what puts you behind, and tells you what isn't worth fixing yet.
Your next customer is a CTO comparing three tools. She starts with ChatGPT. Your next funder is a programme officer. He finds your 2021 report before this year's. Neither will tell you what they found, so we go and look. La Rouge runs the same searches, fixes what puts you behind, and tells you what isn't worth fixing yet.
Your next customer is a CTO comparing three tools. She starts with ChatGPT. Your next funder is a programme officer. He finds your 2021 report before this year's. Neither will tell you what they found, so we go and look. La Rouge runs the same searches, fixes what puts you behind, and tells you what isn't worth fixing yet.
WHAT WE DO
Two services. Both start with a diagnosis.
Search and AI Visibility
Social media strategy and management
CUSTOMER STORIES
A research lab, a dating app and a climate week.
Reimagining happn India For A Women-First Audience
Audience research, strategy, and content for a 12-month engagement centred on how women in India experience and evaluate dating-app communication.
Read more
How Good Business Lab Used SEO Research to Inform a Website Redesign
A six-week SEO, audience, and behavioural discovery engagement that turned a 302-page website into a prioritised redesign brief.
Read more
WHY La Rouge
Instead of a first marketing hire,
or a bigger agency
Every agency calls itself research-first. Here is what that means at La Rouge, in terms you can hold us to.
Questions before the call
A list of what to skip
Only the work you need
We work the way buying works now
Only the work you need
Scope is built from what’s actually blocking you. Search without a rebuild. Social without a new site. When a project needs a specialist, they come in for a named job and leave when it’s done.
Scope written around your situation, not our service list
Specialists added for a discipline, never to inflate the team
You are not buying work you did not ask for
Questions before the call
A list of what to skip
Only the work you need
We work the way buying works now
Only the work you need
Scope is built from what’s actually blocking you. Search without a rebuild. Social without a new site. When a project needs a specialist, they come in for a named job and leave when it’s done.
Scope written around your situation, not our service list
Specialists added for a discipline, never to inflate the team
You are not buying work you did not ask for
Nothing gets built until you have approved it.
Questions before the call
A list of what to skip
Only the work you need
We work the way buying works now
Only the work you need
Scope is built from what’s actually blocking you. Search without a rebuild. Social without a new site. When a project needs a specialist, they come in for a named job and leave when it’s done.
Scope written around your situation, not our service list
Specialists added for a discipline, never to inflate the team
You are not buying work you did not ask for
How an engagement runs
Four stages, in this order. What gets built in stage four depends on what you actually need.
Questionnaire, then discovery
We write the questionnaire for your company before the discovery call. That gives both sides time to identify what has changed, where the evidence is weak, and which decision the work needs to support.
Questionnaire, then discovery
We write the questionnaire for your company before the discovery call. That gives both sides time to identify what has changed, where the evidence is weak, and which decision the work needs to support.
Foundation
We cover your product and competitors, your search and AI presence, and how buyers describe the problem in their own words. You get a written diagnosis.
Foundation
We cover your product and competitors, your search and AI presence, and how buyers describe the problem in their own words. You get a written diagnosis.
Foundation
We cover your product and competitors, your search and AI presence, and how buyers describe the problem in their own words. You get a written diagnosis.
Strategy you approve
A priority-ordered plan with goals, KPIs and a skip list. It becomes the reference for your whole online presence. Nothing is built until you sign it.
Strategy you approve
A priority-ordered plan with goals, KPIs and a skip list. It becomes the reference for your whole online presence. Nothing is built until you sign it.
Strategy you approve
A priority-ordered plan with goals, KPIs and a skip list. It becomes the reference for your whole online presence. Nothing is built until you sign it.
Build, ship, and keep watching
We do only the work you approved. Visibility is monitored continuously, and the strategy is reviewed every quarter.
Build, ship, and keep watching
We do only the work you approved. Visibility is monitored continuously, and the strategy is reviewed every quarter.
Build, ship, and keep watching
We do only the work you approved. Visibility is monitored continuously, and the strategy is reviewed every quarter.
You end up with work that is live, and a written reason behind every part of it.
CLIENT REVIEW
Trusted by clients
"We worked with Rucha, the founder of La Rouge, on the SEO discovery and analysis phase for Good Business Lab (GBL). Her comprehensive work included an in-depth SEO audit, targeted audience research, and strategic goal setting. Rucha’s expertise in performance analysis, content quality assessment, and competitor research provided valuable insights for our digital strategy. Her professionalism and thorough approach make La Rouge the perfect choice for SEO consulting and strategy development!"
Bhakti Raut
Senior Associate, GBL
"Rucha and her company, La Rouge, have helped us fulfil the objective of making our social media account more female friendly. Rucha did this through her thorough planning and knowledge of the female dating audience and mindset in India. Her due diligence and careful planning is what stood out to us the most. We would definitely recommend her to other brands for social media planning and execution ."
Alina Mustafina
Country Manager, Happn
"We worked with Rucha, the founder of La Rouge, on the SEO discovery and analysis phase for Good Business Lab (GBL). Her comprehensive work included an in-depth SEO audit, targeted audience research, and strategic goal setting. Rucha’s expertise in performance analysis, content quality assessment, and competitor research provided valuable insights for our digital strategy. Her professionalism and thorough approach make La Rouge the perfect choice for SEO consulting and strategy development!"
Bhakti Raut
Senior Associate, GBL
"Rucha and her company, La Rouge, have helped us fulfil the objective of making our social media account more female friendly. Rucha did this through her thorough planning and knowledge of the female dating audience and mindset in India. Her due diligence and careful planning is what stood out to us the most. We would definitely recommend her to other brands for social media planning and execution ."
Alina Mustafina
Country Manager, Happn
"We worked with Rucha, the founder of La Rouge, on the SEO discovery and analysis phase for Good Business Lab (GBL). Her comprehensive work included an in-depth SEO audit, targeted audience research, and strategic goal setting. Rucha’s expertise in performance analysis, content quality assessment, and competitor research provided valuable insights for our digital strategy. Her professionalism and thorough approach make La Rouge the perfect choice for SEO consulting and strategy development!"
Bhakti Raut
Senior Associate, GBL
"Rucha and her company, La Rouge, have helped us fulfil the objective of making our social media account more female friendly. Rucha did this through her thorough planning and knowledge of the female dating audience and mindset in India. Her due diligence and careful planning is what stood out to us the most. We would definitely recommend her to other brands for social media planning and execution ."
Alina Mustafina
Country Manager, Happn
WHY La Rouge
One company, wherever a buyer runs into you
Say one clear thing: What you are for, who it is for, and why it is different, in the words your buyers already use.
Say one clear thing: What you are for, who it is for, and why it is different, in the words your buyers already use.
Be there when they look: Google, AI answers, LinkedIn, the comparison pages, the private thread you will never see.
Be there when they look: Google, AI answers, LinkedIn, the comparison pages, the private thread you will never see.
Give them enough to decide: Cases, pricing logic, process, real thinking. Most of them will not talk to you until they have already decided.
Give them enough to decide: Cases, pricing logic, process, real thinking. Most of them will not talk to you until they have already decided.
The La Rouge Process
01
Questionnaire
02
Discovery Call
03
Foundation research
04
Written Diagnosis
05
Application of strategy
06
Continuous monitoring
07
Quarterly refresh
Ways to Work
Start where it hurts most
Some companies need one thing fixed properly. Others need a studio on it every month. Both start the same way.
One project
A rebuild, a launch, a new market, or a visibility problem with a deadline.
Foundation research and a written diagnosis
Search, social or positioning strategy with KPIs
Only the production the problem needs
Specialists added if a discipline demands it
Scope, dates, and price agreed before we start
Monthly strategy call
Ongoing
MOST COMMON
You need search, content, social, and design moving every month without hiring a team for it yet.
Priorities set against the approved strategy
Only the workstreams you actually need each month
Production against that list
Quarterly strategy review, and a refresh when the evidence says to
Specialists added when the work needs it
Scope reviewed openly rather than locked in
One project
A rebuild, a launch, a new market, or a visibility problem with a deadline.
Foundation research and a written diagnosis
Search, social or positioning strategy with KPIs
Only the production the problem needs
Specialists added if a discipline demands it
Scope, dates, and price agreed before we start
Monthly strategy call
Ongoing
MOST COMMON
You need search, content, social, and design moving every month without hiring a team for it yet.
Priorities set against the approved strategy
Only the workstreams you actually need each month
Production against that list
Quarterly strategy review, and a refresh when the evidence says to
Specialists added when the work needs it
Scope reviewed openly rather than locked in
One project
A rebuild, a launch, a new market, or a visibility problem with a deadline.
Foundation research and a written diagnosis
Search, social or positioning strategy with KPIs
Only the production the problem needs
Specialists added if a discipline demands it
Scope, dates, and price agreed before we start
Monthly strategy call
Ongoing
MOST COMMON
You need search, content, social, and design moving every month without hiring a team for it yet.
Priorities set against the approved strategy
Only the workstreams you actually need each month
Production against that list
Quarterly strategy review, and a refresh when the evidence says to
Specialists added when the work needs it
Scope reviewed openly rather than locked in
Specialist Roster
Are you a specialist?
We bring in designers, developers, video makers and other specialists for named jobs, with the brief and fee agreed first.
Frequently Asked Questions
Honest answers, so you can decide most of this without a call.
What does La Rouge do?
What does an engagement look like?
Do we need to know which service we need?
How do you measure success, and what can you guarantee?
What happens if the research changes the brief?
Do you have any questions?
Frequently Asked Questions
Honest answers, so you can decide most of this without a call.
What does La Rouge do?
La Rouge is a founder-led marketing studio working across three areas: Positioning, Search Presence, and Social Media Strategy and Management. We help companies make better marketing decisions, become easier to find and understand, and build the systems needed to carry the work forward.
What does an engagement look like?
Do we need to know which service we need?
How do you measure success, and what can you guarantee?
What happens if the research changes the brief?
Do you have any questions?
Frequently Asked Questions
Honest answers, so you can decide most of this without a call.
What does La Rouge do?
La Rouge is a founder-led marketing studio working across three areas: Positioning, Search Presence, and Social Media Strategy and Management. We help companies make better marketing decisions, become easier to find and understand, and build the systems needed to carry the work forward.
What does an engagement look like?
Do we need to know which service we need?
How do you measure success, and what can you guarantee?
What happens if the research changes the brief?
Do you have any questions?
Tell us what you are working on
Tell us what you are working on
