# La Rouge — Selected Work

Three public case studies, each showing a different shape of engagement: a long-term brand and content partnership, a short research-led discovery sprint, and a volunteer contribution to a civic initiative.

## Reimagining happn India For A Women-First Audience
https://www.larouge.co.in/work/reimagining-happn-india-for-a-women-first-audience

Audience research, strategy, content, and design for a 12-month engagement centred on how women in India experience and evaluate dating-app communication. A long-running brand partnership rather than a single deliverable — the kind of engagement that starts with audience research and keeps producing content and design against that strategy over time. Audience: founder-led / startup.

## How Good Business Lab Used SEO Research to Inform a Website Redesign
https://www.larouge.co.in/work/seo-discovery-audit-for-good-business-lab

A six-week SEO, audience, and behavioural discovery engagement that turned a 302-page website into a prioritised redesign brief. A short, scoped diagnosis engagement — the kind that precedes a build or redesign rather than running alongside it. Audience: impact company.

## Designing A City-Wide Climate Movement
https://www.larouge.co.in/work/toronto-climate-week-design-and-discovery

A volunteer contribution across presentation design, social assets, reporting, and a focused search and analytics review as a new city-wide initiative prepared to launch. Pro bono / volunteer work, not a paid client engagement — included here because it shows the same research-and-design approach applied to a civic launch. Audience: impact company / civic initiative.

Contact: info@larouge.co.in.