# La Rouge — Services

Every engagement starts with a diagnosis and a written strategy, not a proposal built before the problem is understood.

## Core services

- Search and AI visibility (https://www.larouge.co.in/services/search-presence-services) — research-led diagnosis and strategy to identify where a company is missed or misrepresented in search and AI answers, then prioritize the technical, content and authority gaps that matter. The diagnosis looks at three layers: technical foundations (crawlability, structured data / JSON-LD, whether pages can be found at all), content (direct, checkable answers rather than marketing language, with enough topical depth to be treated as a real source), and authority (real third-party evidence backing up what the company claims). AI search visibility is measured under stated conditions — a single favorable AI answer is a data point, not a result, since answers change by model, prompt, date, location and account state.

- Social media strategy and management (https://www.larouge.co.in/services/social-media-strategy-and-management) — strategy and ongoing management, including channel roles, editorial planning, writing, design, publishing and review, within an agreed scope. Channel choice is matched to audience and goal rather than running every platform at once; for most B2B startups, LinkedIn remains the default channel, with YouTube or Reddit added depending on whether the goal is authority content or community credibility. Social and search are treated as connected: Google Search Console now reports how a brand's Instagram, TikTok, X and YouTube content performs directly in Google Search results.

## Added when a project needs them

Positioning, design and digital delivery / build are not sold as standalone named services — they're added to an engagement only when the diagnosis shows the problem actually requires them. A company with strong positioning but poor technical SEO doesn't get sold a rebrand; a company whose site has no structured positioning doesn't get a search audit alone.

Positioning work, when it's part of an engagement, covers audience (who actually evaluates the company, and how), narrative (the story tested against how real audiences describe it back), messaging (turning that narrative into usable language), and proof (case studies, data, third-party validation backing the narrative). The clearest example is Reimagining happn India For A Women-First Audience (https://www.larouge.co.in/work/reimagining-happn-india-for-a-women-first-audience), a 12-month engagement where positioning work was the foundation the content and design were built on, not a separate deliverable.

## The problems La Rouge is usually engaged to solve

- A company has traction but is hard for investors, customers or AI systems to find or verify online.
- A startup's content and claims don't hold up to the scrutiny an AI answer engine or a careful investor applies.
- A social presence exists but isn't tied to any stated strategy, so it's inconsistent or stalled.
- A website redesign or rebuild is being considered without first understanding what's actually broken.

## Engagement approach

Diagnosis first, then a scoped project or retainer — price and timeline are set per project once the diagnosis defines the actual scope, rather than quoted up front against a generic package.

## Related reading

- Why Investors Can't Find Your Startup on Google (https://www.larouge.co.in/insights/why-investors-cant-find-your-startup-on-google)
- What Is AEO and Do You Need It? (https://www.larouge.co.in/insights/what-is-aeo-and-do-you-need-it)
- Structured Data, Explained (https://www.larouge.co.in/insights/structured-data-explained-json-ld)
- What Is GEO? (https://www.larouge.co.in/insights/what-is-geo)
- What Is the Best Social Media Platform for B2B Startups? (https://www.larouge.co.in/insights/what-is-the-best-social-media-platform-for-b2b-startups)
- Google Search Console platform properties (https://www.larouge.co.in/insights/google-search-console-platform-properties-why-social-is-now-part-of-search)

Contact: info@larouge.co.in.