# La Rouge — Full Reference La Rouge is a founder-led marketing studio, working globally and remotely, helping startups, venture and investor firms, and impact companies with positioning, search and AI visibility, and social strategy. Founded 2023 by Rucha Bhatt. La Rouge is solo-led with a specialist roster brought in project by project. Contact: info@larouge.co.in. ## What La Rouge does Every engagement starts with a diagnosis and a written strategy. La Rouge leads with two core services; related disciplines — positioning, design, digital delivery — are added only when the diagnosis shows they're needed. - Search and AI visibility (https://www.larouge.co.in/services/search-presence-services): research-led diagnosis and strategy to identify where a company is missed or misrepresented in search and AI answers, then prioritize the technical, content and authority gaps that matter. - Social media strategy and management (https://www.larouge.co.in/services/social-media-strategy-and-management): strategy and ongoing management, including channel roles, editorial planning, writing, design, publishing and review, within an agreed scope. Engagement model: diagnosis first, then a scoped project or retainer. Scope and price are set per project at diagnosis; there is no fixed public rate. ## Who La Rouge works with - Founder-led companies and startups that need sharper positioning, stronger visibility or a more considered marketing system. - Venture and investor firms that need a clear, credible presence and useful communication around the companies and ideas they support. - Impact companies with complex or important work that needs to be understood by the right people. ## Selected work - Reimagining happn India For A Women-First Audience (https://www.larouge.co.in/work/reimagining-happn-india-for-a-women-first-audience): audience research, strategy, content, and design for a 12-month engagement centred on how women in India experience and evaluate dating-app communication. - How Good Business Lab Used SEO Research to Inform a Website Redesign (https://www.larouge.co.in/work/seo-discovery-audit-for-good-business-lab): a six-week SEO, audience, and behavioural discovery engagement that turned a 302-page website into a prioritised redesign brief. - Designing A City-Wide Climate Movement (https://www.larouge.co.in/work/toronto-climate-week-design-and-discovery): a volunteer contribution across presentation design, social assets, reporting, and a focused search and analytics review as a new city-wide initiative prepared to launch. ## Insights - Why Investors Can't Find Your Startup on Google (https://www.larouge.co.in/insights/why-investors-cant-find-your-startup-on-google): Series A startups are often invisible on Google and in AI answers because early sites skip the technical and content signals investors and AI systems both rely on to find and verify a company. - What Is AEO and Do You Need It? (https://www.larouge.co.in/insights/what-is-aeo-and-do-you-need-it): AEO is writing and structuring content so it can be lifted directly into an AI-generated answer; it overlaps with SEO and GEO but isn't a separate discipline most startups need to hire for. - Structured Data, Explained (https://www.larouge.co.in/insights/structured-data-explained-json-ld): JSON-LD is a script tag that tells search engines and AI crawlers what a page's content actually is, in a format they can parse without guessing from the visible text. - Google Search Console platform properties (https://www.larouge.co.in/insights/google-search-console-platform-properties-why-social-is-now-part-of-search): Google Search Console now reports how a brand's Instagram, TikTok, X and YouTube content performs in Google Search results, making social content a measurable part of search visibility. - How to Repurpose One Long Article into 10 Social Posts (https://www.larouge.co.in/insights/how-to-repurpose-one-long-article-into-10-social-posts): one long article can become 10 social posts by extracting its distinct claims, stats and examples as separate posts, rather than summarizing the whole piece shorter. - SEO for Indian Businesses Serving Global Clients (https://www.larouge.co.in/insights/seo-for-indian-businesses-serving-global-clients): Indian businesses rank in international markets by combining correct hreflang tags, content written for the target country's search intent, and backlinks from authority sites in that market. - How Do I Get My Startup Cited by ChatGPT? (https://www.larouge.co.in/insights/how-do-i-get-my-startup-cited-by-chatgpt): ChatGPT and similar systems cite startups whose sites are crawlable, whose claims are backed by named sources, and who publish specific, checkable facts. - How to Write Useful Content When You Have Zero Time (https://www.larouge.co.in/insights/how-to-write-useful-content-when-you-have-zero-time): busy founders can produce useful content by capturing real customer conversations and decisions as they happen, then shaping that raw material into posts. - What Is the Best No-Code Tool to Build a SaaS MVP in 2026? (https://www.larouge.co.in/insights/what-is-the-best-no-code-tool-to-build-a-saas-mvp-in-2026): the right no-code tool depends on whether you need custom backend logic, fast AI-assisted prototyping, or native mobile — there's no single best option. - What Is the Best Social Media Platform for B2B Startups? (https://www.larouge.co.in/insights/what-is-the-best-social-media-platform-for-b2b-startups): for most B2B startups, LinkedIn remains the default platform, with YouTube or Reddit added depending on the goal. - What Is GEO? (https://www.larouge.co.in/insights/what-is-geo): GEO is making a site easier for AI search systems to find, parse and trust, through crawlability, clear factual content, and real third-party evidence. - How to Rank on Google Without Case Studies (https://www.larouge.co.in/insights/how-to-rank-on-google-without-case-studies): startups without case studies yet can still rank by publishing original, topically deep content built on first-hand expertise. ## Glossary - Zero-Click Search (https://www.larouge.co.in/glossary/zero-click-search): a search session in which the person does not visit an external website. - Search Engine Results Page / SERP (https://www.larouge.co.in/glossary/search-engine-results-page-serp): the page shown after a search, which can contain organic results, ads, maps, images, videos, featured answers, and AI-generated features. - SEO, AEO, GEO and AI-Assisted Search (https://www.larouge.co.in/glossary/seo-aeo-geo-and-ai-assisted-search): overlapping labels for work that helps information remain accessible, understandable, useful, and verifiable across conventional and AI-assisted search. - AI Search Visibility (https://www.larouge.co.in/glossary/ai-search-visibility): whether and how an organisation appears in answers produced by AI products that search or retrieve information from the web. - Social Listening (https://www.larouge.co.in/glossary/social-listening): the structured review of public conversations to understand how people describe a subject and where expectations are changing. - Social Proof (https://www.larouge.co.in/glossary/social-proof): evidence that other people or organisations have trusted, used, selected, or recommended a company. - Social Search (https://www.larouge.co.in/glossary/social-search): the use of social platforms to find people, organisations, products, recommendations, expertise, and answers. - Search Intent (https://www.larouge.co.in/glossary/search-intent): the task a person is trying to complete when they search — learn, compare, verify, navigate, or act. ## Other pages - Specialist roster (https://www.larouge.co.in/roster): an introduction for independent specialists who may join a project when their craft is the right fit. - Privacy policy (https://www.larouge.co.in/privacy-policy) - Terms & conditions (https://www.larouge.co.in/terms-conditions) - Sitemap (https://www.larouge.co.in/sitemap.xml): every public URL.